MIS Cares makes grant donations to various organizations
In its first year, Michigan International Speedway’s charitable arm, MIS Cares, took positive steps toward providing assistance to various organizations in 2009.
MIS Cares donated more than $15,000 in grant donations to a number of area organizations and charities, including the American Red Cross, Michigan United Conservation Clubs (MUCC) and the Salvation Army’s Toys for Tots campaign.
“In our first year of the MIS Cares organization, we were very pleased in the money and donations we raised to help many local organizations in 2009,” MIS Director of Community and Government Affairs Alisha Cottrell said. “We’ll continue to take positive strides with the MIS Cares program and provide donations to organizations that are in need.”
At its annual community holiday luncheon in December, MIS Cares presented checks to the Great Lakes Region of the American Red Cross and MUCC. The Red Cross received a donation of $8,000 to support the Spirit of America Blood Drive in addition to the $100,000 it received from MIS Director of Guest Services Tim Booth winning the Home Depot NMPA Humanitarian Award in November. Booth won the award for his efforts in making the Spirit of America Blood Drive the largest of its kind on 9-11.
The MUCC received $5,700 to support the restoration of the beach at Cedar Lake in the Waterloo Recreation Area and for new camp programming for the Michigan Out-of-Doors Youth Camp.
The Salvation Army’s Toys for Tots program in Jackson, Mich., received a donation from MIS Cares of $1,350, along with over 3,000 toys that were collected by the track’s Track Drive for Charity. The track drive was held in early December and allowed race fans to take a lap around the historic two-mile MIS oval for the donation of a toy or food item. The drive collected over 3,000 toys and also thousands of food items, which in turn was donated to the CCIS Food Pantry in Brooklyn, Mich.
“It’s special when local businesses pitch in and help out like this,” Mike Brown, local coordinator for Toys for Tots said. “The people and businesses in Jackson County and surrounding areas are always very giving to their local communities, so thank you to MIS for being involved and always showing us you care.”
In 2010, MIS Cares plans to hold a variety of events surrounding its NASCAR Sprint Cup Series race weekends in June and August. Fishing tournaments along with another track drive are planned in the upcoming year.
“We had so much success with the events we had in 2009. It’s important to continue those programs and try some new ones for this year in hopes of being able to raise for money and donation items for good causes,” Cottrell said.
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.
MIS’ Value Pricing Period begins on Feb. 1. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 13 and CARFAX 400 on August 15 will be as low as $25. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 on Feb. 1 to take advantage of great pricing for 2010 events at MIS.
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- International Speedway Corporation Announces New Multiyear, Multi-Track Digital Media Partnership with Ingenuity Sun Media
- Watch the DAYTONA 500 at Dacey’s Taphouse on Feb. 26