MIS FireKeepers Pace Car Give Away

Win the MIS Pace Car!

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Michigan International Speedway of Brooklyn, Mich. and FireKeepers Casino in Battle Creek, Mich., owned by the Nottawaseppi Huron Band of the Potawatomi, have partnered together to give away the official pace car of the June NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips 400. The lucky Red Hot Rewards Club winner of the official pace car will also ride in the pace car at Michigan International Speedway on June 13, the day of the race.

“FireKeepers Casino is excited to have the opportunity to give away the official pace car,” commented R. Bruce McKee, FireKeepers Casino’s General Manager.  “Michigan International Speedway has never given away a pace car in their 42 year history and we are proud to be a part of another innovative promotion, which we have become known for, along with providing such an extraordinary opportunity to our guests.”

Red Hot Rewards Club members can begin earning entries towards the Official Pace Car Giveaway beginning May 1 through the grand prize drawing day on Sunday, May 30. Every 100 points earned by playing any of FireKeepers’ 2,680 slot machines or 78 table games will receive one entry into the $230,000 promotion, which includes the official 2010 Ford Mustang pace car grand prize. Preliminary drawings will begin at 1 p.m. Sunday, May 30, with drawings every half hour for $1,000 in Red Hot Credits, FireKeepers’ version of free play, until the grand prize drawing at 9 p.m.

FireKeepers Casino and Michigan International Speedway will also be offering line runs between the two properties during the week of the race, from Monday, June 7 through Friday, June 11 for $20. The bus package includes transportation, beginning at Michigan International Speedway, to and from FireKeepers Casino, along with $20 in Red Hot Credits, FireKeepers’ version of free play and $5 in Points, which can be used at any of FireKeepers five restaurants, Trader’s Blanket gift shop, or converted into additional free play. For details and times of line runs, visit www.FireKeepersCasino.com

“We are thrilled for this exciting new partnership with FireKeepers, and look forward to working together to promote all the great things that are in Michigan,” said Roger Curtis, president of Michigan International Speedway.  “FireKeepers is a proven leader at unique and creative promotions.  I know we’ll have some fun things in store for NASCAR fans and guests of both facilities through this partnership.”

Red Hot Rewards Club members can also swipe their card at the promotional kiosk for every 100 points earned.  Each swipe will have the chance to win tickets during the month of May to the June 11th, 12thand 13th race at the Michigan International Speedway or Red Hot Credits.

To be eligible for the official pace car giveaway, guests must be a Red Hot Rewards Club member.  The Red Hot Rewards Club membership is free and available to anyone 21 years of age or older.  Sign-up at the Red Hot Rewards Club booth at FireKeepers Casino. 

A complete listing of promotion details and rules are available online at www.FireKeepersCasino.com.

About FireKeepers Casino
FireKeepers Casino is located just off Interstate 94 at Exit 104 in Battle Creek, Mich. The property features a 107,000-square foot gaming floor with 2,680 slot machines, 78 table games, a live poker room and bingo room. FireKeepers also offers five distinctive dining destinations and multiple lounges and entertainment venues. For more information visit www.FireKeepersCasino.com.

FireKeepers Casino is owned and operated by the Nottawaseppi Huron Band of the Potawatomi and managed by Gaming Entertainment (Michigan), L.L.C. (GEM) a joint venture between Full House Resorts, Inc. which develops, manages, and invests in gaming-related opportunities, and RAM Entertainment, L.L.C. a privately owned investment.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.  

MIS tickets are on sale. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 13 and CARFAX 400 on August 15 are as low as $25. Visit www.MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2010 events at MIS. You can also visit MIS on Facebook at www.facebook.com/MISpeedway or Twitter @MISpeedway.

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