Keep your eyes peeled for a Golden Ticket! Print-at-Home eligible, too!

Golden Tickets

Like Charlie Bucket in Roald Dahl’s “Charlie and the Chocolate Factory,” finding a golden ticket could lead to an experience of a lifetime for Michigan International Speedway race fans this summer.

That’s exactly what MIS and its Fan Appreciation Program presented by LifeLock want to accomplish when tickets and camping are mailed to fans beginning in April. That’s when more than 650 randomly selected fans will receive a “golden ticket” in their mailing and win one of many great experiences that will be given away through the Fan Appreciation Program presented by LifeLock.

Guests that took advantage of our Print @ Home option also have the opportunity of receiving Golden Tickets. Fans who printed tickets at home will receive notification via e-mail.

Experiences will include garage passes, access to pre-race ceremonies and driver introductions, pace car rides, VIP access at MIS concerts and more for both the Heluva Good! Sour Cream Dips 400 weekend, June 11-13, and Show Me the CARFAX Race Weekend, Aug. 13-15.

“We pride ourselves on giving our fans the best possible experiences when they are here through the Fan Appreciation Program presented by LifeLock,” MIS President Roger Curtis said. “This golden ticket program is exciting because we will randomly draw names and send upgrades to them in their ticket mailings. We are giving away some really great experiences for both the June and August race weekends so be on the lookout. You could be selected!”

All upgrades will be for the account holder and a guest. If fans receive a golden ticket, depending on the experience awarded, they must redeem it at the MIS credential office, located off the US-12 entrance to the track, or at the Mobile Ticket Office (MTO) in the New Holland Fan Plaza. Instructions on where to redeem will be provided on the back of the golden ticket.

Curtis and his staff are committed to providing its fans with memorable experiences while they visit MIS each summer and the Fan Appreciation Program presented by LifeLock is an extension of that commitment. Fan feedback has also played an important role in many of the $55 million worth of facility improvements that the speedway has invested over the last few years as well as the creation of the Fan Advisory Board (FAB) and Fan Advisory Network (FAN), which weighs in on many MIS initiatives.

The Fan Appreciation Program presented by LifeLock started last summer with much fanfare. The program gave away experiential prizes during the June and August race weekends last season including waving the green flag during qualifying laps and giving the command to start engines as the grand marshal for the NASCAR Camping World Truck Series race.

“It’s important for us to show our fans how much we appreciate them for choosing Michigan International Speedway during both good and bad economic times,” Curtis said. “You can’t buy loyalty — you earn it. So we’re continuing to show fans how much their loyalty means to us by providing opportunities that are unique experiences that will create lasting memories of their time at MIS.”

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike. 

MIS tickets are on sale now. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 13 and CARFAX 400 on August 15 are as low as $25. Visit or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2010 events at MIS.

You can also visit us on Facebook at or Tweet with us @MISpeedway.


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