MIS taking care of its fans
Michigan International Speedway and its Fan Appreciation Program presented by LifeLock gave its fans an experience like none other during the Heluva Good! Sour Cream Dips 400 race weekend in June.
The program is not finished for this season though as more fans will receive great experiences for the Show Me the CARFAX race weekend on August 13-15. It is something MIS President Roger Curtis and his staff take great pride in by giving its fans lasting memories for every person, every time.
“The tons of email and phone calls we receive from race fans following a race weekend are so positive and talk about their wonderful experiences, which is great for us to hear,” Curtis said. “Our mission is to create lasting memories for every person, every time, and when fans give us their positive feedback it means a lot to us because it tells us that we are accomplishing that mission.”
One of the new experiences the track provided during the June race weekend was the presentation of a trophy to race winner Denny Hamlin on behalf of the MIS race fans. Members of Hamlin’s race team also received replicas of the trophy letting the crew know that they were also appreciated for helping Hamlin with his victory and making the overall weekend a memorable one for all fans that attended the race.
The trophy was presented to Hamlin in Gatorade Victory Lane during post-race ceremonies by race fan Michelle Graves and her son Caleb (8) of Wyoming, Mich. Graves, a five-year ticket holder at MIS, was randomly selected by the program to present the trophy.
“Words can’t explain what a wonderful experience it was to present the winning trophy to Denny Hamlin on behalf of the fans,” Graves said. “It was a once-in-a-lifetime experience for my son and I. Being in Gatorade Victory Lane and being that close to everything was so special. I can’t say enough about how great it was to do something like that.”
Another fan will be selected in the coming weeks to present the fan trophy for the Show Me the CARFAX race weekend.
Other experiences during the weekend included access to pre- and post-race ceremonies, pace car rides, pit passes and more.
“We’re here for the race fans and we want them to enjoy themselves when they are here and these experiences give them a lifetime of memories,” Curtis said. “We appreciate everything they do and realize they choose to spend their hard-earned money with us, so it’s our obligation to give them a good time when they are here.”
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.
Sprint Cup Series tickets for the CARFAX 400 on August 15 are as low as $25. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2010 events at MIS.
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