MIS launches new mobile website, fan club

Michigan International Speedway officials are proud of its commitment to communicate with its guests and partners. The MIS team also likes doing cool stuff with technology.

So pair the two together and race fans get the Michigan International Speedway mobile website and mobile fan club, both launched Monday.

Race fans who visit www.MISpeedway.com on their mobile phones will see a whole new look, making it easier to have 24-hour access to MIS information. With the new mobile website, fans can now quickly access ticket, camping and other MIS information directly from their phones.

“We live in a time where consumers seek out information about the speedway and want instant access to news, events, special offers and information,” Michigan International Speedway President Roger Curtis said. “Our fans are so knowledgeable and tech-savvy and with the current capabilities available on today’s mobile phones, it’s important for us to use this technology and seek out new technologies to deliver current event information to enhance our guests’ experience and relationship with us.”

In addition, speedway officials announced its new MIS MOBILE FAN CLUB, enabling track staff to communicate directly with guests. Race fans who want to receive special text messages year-round as part of the MIS MOBILE FAN CLUB should text MISCLUB to 69050. Text message and data rates may apply.

Schedule changes, traffic alerts, weather information, driver appearance times, even special ticket offers and promotions are just a few of the text messages that will be delivered as part of the MIS MOBILE FAN CLUB.

“We launched these initiatives as an ongoing effort to not only stay in touch with our guests but also assist them while they’re at our racetrack,” Sammie Lukaskiewicz, Communications director for the speedway, said. “It’s important for us to stay current with technology trends because people want news and information that finds them – not the other way around. And texting and other mobile applications are an efficient, easy and instant way to keep our guests informed and engaged year-round by giving them information about promotions and special offers, while letting them know about important race-day news as it happens.”

The MIS MOBILE FAN CLUB compliments the already popular race weekend texting service that allows guests to report safety issues, ask a seating question or request general assistance. The number for that service is posted around the speedway and only used on race weekends.

Guests may also keep up with Michigan International Speedway via Facebook at www.facebook.com/MISpeedway or on Twitter @MISpeedway.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

MIS’ Value Pricing ends on February 28. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 19 and NSCS 400 on August 21 are as low as $25. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2011 events at MIS.

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