Value Pricing Period ends tonight


The average ticket price at Michigan International Speedway hasn’t been this low since Dale Earnhardt won the Daytona 500 in 1998.

Back then, as it is today, the average price of a NASCAR Sprint Cup Series race ticket at MIS is $56.

Of course, race fans at MIS can buy tickets for much lower – or higher – depending on the size of their pocket books. The beauty of MIS is there are great seats in all sections and price ranges available.

“There’s has never been a more exciting or more affordable time to be a NASCAR ticketholder,” track President Roger Curtis said. “On the heels of one of the most exciting Daytona 500 races and a great start to the 2011 season, we’re thrilled to offer great times at a great price for fans and families.”

The best time to save is now. There are three days left in MIS’ Value Pricing Period to take advantage of low prices. VPP ends at 9 p.m. today.

During VPP, a Friday tickets costs $7.50. On Tuesday, that same ticket increases to $15.

The cost increase is still lower than previous years’ prices, Curtis said. So race fans who buy now, will save.

Sunday Cup tickets start at $25 for general admission seats. That ticket is $30 after VPP ends on Monday night. The ticket office is open until 9 p.m. to take last-minute orders.

And while $5 per ticket doesn’t seem like much, for MIS ticketholder Brian D. Jirous of Grand Rapids, Mich., that five-spot adds up.

“I bought 10 general admission tickets – four adults and six kids – for an amazing price of $115. I am finally able to afford to bring my kids and my friends kids to a great event,” he said. “Thanks again for the great prices and making this truly affordable family fun.”

Reserved seats for a Cup race start at $35; that same seat will be $39 later on. Kids 12 and under are free in general admission seats. Children 17 and under are half-price in reserved seats.

Saturday tickets are also a great value. Tickets for the NASCAR Nationwide Series race on June 18 are $20 now, but will increase to $40 Tuesday. Tickets for the VFW 200 Truck Series race Aug. 20 are $15 but will increase to $30.

That’s not all! The speedway also announced an increase to its cooler and bag sizes, allowing fans to bring even more of their favorite food and beverages through the gates. Guests may now bring in a 10x10x12-inch soft-sided cooler and an 18x18x4-inch bag or lightweight backpack with all their race-day treats.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

Keep up with Michigan International Speedway via Twitter @MISpeedway or on Facebook at Join our Mobile Fan Club by texting MISCLUB on a Sprint Handheld or other mobile device to 69050 on a Sprint Smartphone or other mobile device. Standard text message rates may apply.

Remember: MIS’ Value Pricing ends today. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 19 and NSCS 400 on August 21 are as low as $25. Visit or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2011 events at MIS. The ticket office is open 9 a.m. to 9 p.m. Monday-Friday; and 9 a.m. to 7 p.m. Saturday and Sunday.

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