There’s no better way to cure those late-night hunger cravings than with pizza. And now, Cottage Inn will bake and deliver tasty gourmet pizzas on site during Michigan International Speedway’s NASCAR weekends.
And as a first in the sport, those pizzas aren’t simply available to fans on race day – but the Ann Arbor-based pizza delivery company will deliver fresh baked pies to every campground on property until midnight.
“We’re doing cool things that have never been done in NASCAR,” speedway President Roger Curtis (@MISRoger) said. “Cottage Inn is not only going to bake fresh pizzas for our fans in the New Holland Fan Plaza on race weekends as a restaurant, but also for our campers as part of a pizza delivery service. This is a first for sports.”
Cottage Inn (@cottageinn) will have five ovens on site, including operating out of the permanent former “Brooklyn Pizza” concession stand.
“This is a tremendous opportunity for us,” Bob Brosnahan, CEO of Cottage Inn, said. “We are in growth-mode here in Southeastern Michigan. We have over 50 stores system-wide. We want to grow and we have the systems in place to do that. And the exposure here and the opportunity to brand here at Michigan International Speedway with all the great NASCAR fans is an unbelievable opportunity for us.”
Pies will be available for purchase in the campground from 5 p.m. untill midnight on Thursday - Sunday. Cottage Inn will deliver pizzas to specialty marked tents near the security guard shack in every campground, filling the air with the aroma of pizza.
That won’t be without its challenges. At 9,000 campsites, MIS has one of the largest campground populations of the NASCAR-sanctioned racetracks.
“That’s our challenge. We are great at delivering pies! We’re excited about the volume,” Brosnahan said.
The partnership continues a line of MIS joining forces with local businesses in the Irish Hills. The working relationship between the track and businesses provides a local flavor to MIS for all fans to enjoy what makes the area great.
The first Cottage Inn restaurant opened its doors at 512 E. William in Ann Arbor, Mich., in 1948. This restaurant had the distinction of being the first restaurant in Ann Arbor to serve pizza. The current ownership acquired the building at 512 E. William in 1961 and it remains the company’s flagship today.
The restaurant’s first major expansion took place in 1975. The restaurant was remodeled again in 1980 and 1987. In 1993, a major renovation of the restaurant was done to include the second floor, which increased the seat capacity. This renovation also provided banquet room facilities.
The restaurant offers a diverse menu of Italian and Greek dishes as well as their pizzas. Needless to say, they continue to serve a lot of the best pizza in town.