Mobile Ticketing

Get tickets to MIS from the palm of your hand


Fans are sure to see high speeds when the new Gen 6 Car comes to Michigan International Speedway in 2013, NASCAR’s fastest track. Now, you can experience the thrill of that same high speed when ordering tickets using any smartphone device.

As a way to continue to enhance the fan experience, MIS has worked with Moovweb to make mobile ticketing available to everyone. Now you can order your favorite ticket right on the MIS mobile website or DISCOVER MIS, the track’s mobile app.  

“We are excited to provide this opportunity to our fans,” MIS President Roger Curtis said. “We have continued to research new technology to make ticket purchasing easier. Now fans can purchase tickets, campsites and so much more right from their smartphones.”

Arlene Kiel was the first person take advantage of the mobile ticketing to order her race tickets for the Quicken Loans 400 on Sunday, June 16. She even used the print at home feature and is ready for the high-paced action.

“It was a convenience thing and it was the way to go,” Kiel said. “I live on my handheld device. It was on my bucket list to attend a race at MIS with my husband so we decided 2013 would be a perfect year to come.”

And the experience is not limited to race tickets.

Fans can purchase camping to any of the campgrounds at MIS. Or you can enhance your race weekend experience with a pit pass or a ticket to the Budweiser Acceleration Club. In addition, you can get your tickets to the Michigan Wine and Beer Fest presented by Experience Jackson.

Moovweb launched a new, mobile-friendly fan experience to make it even easier for race fans to purchase tickets to a wide variety of events at MIS directly from their smartphones. The new mobile ticketing sites were launched on April 10, 2013 and give fans the ability to easily purchase event tickets, pit passes, access to fan zones and much more.

“Enhancing the fan experience for our customers while they are at the track is a high priority,” stated Tina Martin, ISC's Chief Information Officer. “With our new mobile-friendly sites, fans can now save time and effort by using the power of their smartphones to purchase tickets from virtually anywhere to gain access to a wide range of world-class events and event day activities.”

Moovweb was selected to power the mobile experiences because it was a platform that allowed ISC to inherit the complete functionality of its existing desktop site, including the online sales flow, in the mobile experience. This saved the company time and protected its investments in the current eCommerce offering.

“We looked at all of the alternatives and Moovweb simply made the most sense,” continued Mrs. Martin. “Not only did the new mobile site get launched quickly, but also we saved time and money by leveraging our existing desktop site. We now have a long-term partner that will help us deliver amazing fan experiences across a wide range of mobile touch points, including ones no one has dreamed up yet.”

The Moovweb experience platform empowers businesses to go mobile by taking a fundamentally different approach to unifying its Web and mobile development. With Moovweb’s patent-pending site virtualization and transformation technology, a business’s mobile sites and apps inherit and stay in sync with a desktop site’s content, features and business logic. This approach allows powerful mobile experiences to be delivered in days, not months, and drives radically improved business agility over time.

“Race fans are going to love the amazing new experience on their smartphones,” said Mitch Bishop, chief marketing officer for Moovweb. “Customers like ISC are validating our next-generation approach to mobile that focuses on front end-centric web development. This approach future-proofs their businesses and accelerates the delivery of compelling mobile experiences that reflect their unique values.”

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