MIS: A Total Michigan ExperienceShare
Not only is Michigan International Speedway a destination multiple times a year for NASCAR fans from around the world, it serves as a valuable business partner to companies across the state.
NASCAR’s fastest track is the largest welcome center in Michigan every year, twice a year. Thousands of guests make their way to the Irish Hills in June and August when the NASCAR Sprint Cup Series comes to town.
The fans who annually travel from all 50 states and 13 countries eat in area restaurants, stay in local hotels, shop at local grocery markets and department stores, rent cars, sightsee, golf and do other things while in town.
In addition, MIS is the largest registered campground in Michigan. The track has more than 8,000 campsites for guests to use on race weekend. Often, fans arrive the week prior to a race and stay through the event before departing for home, spending their vacation in Michigan.
“The local businesses welcome the influx of campers and race fans, many of whom shop for supplies and look for places to explore while they are in the area,” senior director of Corporate Partnerships Josh Burgett says. “It’s awesome for those businesses and we love being a part of it.”
Businesses from the state of Michigan realize a great opportunity at MIS throughout the year, too. Those companies invest in MIS to grow their brand awareness and market their products to a legion of fans – making Michigan International Speedway truly Pure Michigan.
In 2013, the entitlement sponsors for the two NASCAR Sprint Cup races are a pair of Michigan-based companies – Quicken Loans and Pure Michigan.
That continues into the Camping World Truck Series where the Michigan National Guard has partnered with the track as title sponsor for Michigan National Guard 200. The National Guard markets its brand to its target audience through television, radio and print mediums on a state and nationwide basis.
It also gives the organization access to a tremendous social media network already built by MIS and NASCAR.
Fans can literally get a taste of Michigan at the track, as well. Ann Arbor-based Cottage Inn delivers pizzas to campers and hungry race fans.
Source One Digital from Muskegon is the official sign company of the speedway. The company handles all of the printing and creative for the large format billboards throughout the track.
Speedway partners align and work together to enhance the fan experience. This spring, four Michigan companies – Michigan International Speedway, Ford, Pure Michigan and Quicken Loans – partnered to unveil the Ford Fusion Energi as the 2013 Official Pace Car at NASCAR’s fastest track. And on fan will have the opportunity to win the pace car as part of the MI Pace Car Sweepstakes during the Pure Michigan 400.
In addition, to all the great official sponsors at the track, MIS is happy to welcome numerous companies who partner with the track in various ways.
Michigan International Speedway is a race track but has proven to be a rewarding investment opportunity for companies of all sizes.
Other Michigan-based partners of Michigan International Speedway include:
Michigan Economic Development Cooperation Lansing
Michigan National Guard Lansing
Patriot Pumps Howell
Quicken Loans Detroit
B & D Thread Rolling Taylor
Cottage Inn Pizza Ann Arbor
Corrigan Oil Brighton
Experience Jackson Jackson
Ford Motor Company Dearborn
General Motors Detroit
Melling Industries Jackson
Roush Industries Livonia
Source One Digital Norton Shores
ZYNP International Romulus
NSK Ann Arbor
CP Federal Credit Union Jackson
Alro Steel Jackson
Five-Hour Energy Farmington Hills
4.23.2019MoneyLion and Ford Performance introduce sweepstakes to giveaway three custom Mustangs built by Team Penske drivers and world-class performance car buildersMoneyLion, America’s most powerful financial membership, and Ford Performance, today announce the HERE WE ROAR Sweepstakes, which allows fans to register to win one of three custom-built 2019 Ford Mustang GTs
4.15.2019To enhance the passion and pride that fans, manufacturer employees and communities in Michigan have with Ford and Chevrolet, Michigan International Speedway has partnered with the two manufacturers to create an off-the-track competition that will support two great nonprofits.
4.10.2019In 2019, the track will construct a new scoreboard in the middle of the infield to add another dimension to the race experience.
3.28.2019Michigan International Speedway is partnering with Henry Ford Health System to bring kids even closer to the drivers and all the action leading up to the start of the race with a FREE Pit and Driver Introduction Pass. Fans will also have the opportunity to utilize the new state-of-the-art Henry Ford Health System Infield Care Center.