NASCAR, MIS host panels at the North American International Auto Show

NAIAS Panel

NASCAR has proven to be the technology proving grounds for companies throughout the industry as it continues to be at the forefront of innovation. Michigan International Speedway hosted a panel discussion at the North American International Auto Show. “Start Line to Finish Line: Engineers and Drivers talk Technology, Innovation, Racing and Fan Engagement in NASCAR” was featured Wednesday.

This superstar symposium took place during Industry Preview days of the auto show at the Cobo Center. Fans, media and guests who attended this unique presentation or listened online heard from engineers and drivers from all three of NASCAR’s manufacturers – Ford, Toyota and Chevrolet.

The hour-long program featured two panels. The event started with engineers from NASCAR, Ford, Chevrolet and Toyota and how they apply research, development and technology to cars and race cars. The second panel saw NASCAR drivers and executives from Michigan International Speedway and NASCAR discuss how they energize the sport’s fan base through innovative and technological initiatives that drive fan engagement.

Panelists included:

PANEL 1:  Gene Stefanyshyn  Vice President, Innovation and Racing Development, NASCAR 
  David Wilson  President and General Manager, Toyota Racing Development, Toyota
  Jim Campbell  U.S. Vice President of Performance Vehicles and Motorsports, Chevrolet 
  Jamie Allison  Director, Ford Racing, Ford Motor Company

 

PANEL 2:  Roger Curtis  President, Michigan International Speedway 
  Gene Stefanyshyn  Vice President, Innovation and Racing Development, NASCAR
  Kim Brink  Vice President, Marketing, NASCAR
  Michael Waltrip  NASCAR driver/team owner of Michael Waltrip Racing, Toyota 
  David Ragan  No. 34 Front Row Motorsports Ford
  Ryan Newman  No. 31 Quicken Loans Chevrolet, Richard Childress Racing 

 

“We were thrilled to host this event at the world’s foremost auto show,” MIS President Roger Curtis said. “Technology and fan engagement in NASCAR, with its teams and drivers, the manufacturers and the racetracks has been a significant part of this business and this sport since its inception. Our sport is committed to continuous improvement and we were thrilled to share it with so many.”

The North American International Auto Show is the premier show in the world as it brings car manufacturers and enthusiasts together from around the globe. The show features numerous car reveals for the upcoming year and allows fans to get an up-close to look at the latest innovations.  Cobo Center is transformed into a dream come true for car lovers as hundreds of vehicles are displayed from all the manufacturers.

© 2014 Michigan International Speedway

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