Fans coming to the NASCAR’s fastest track this weekend can experience four Michigan-based breweries in the New Holland Fan Plaza. Thanks to Rave Associates from Ann Arbor, Michigan, a Michigan Beer Garden has been created.
Michigan International Speedway is proud to partner with Rave Associates — another Michigan-based company — to bring fans a great selection of Michigan beers and the Michigan Beer Garden in both June and August.
“We have worked hard to find unique opportunities to showcase different Michigan companies to fans on race weekend,” MIS President Roger Curtis said. “This partnership with Rave Associates will allow our fans to get to know four local breweries and their line of beers. Michigan has become the hotbed for craft beers in the entire United States and is home to some of the best beers in the world.”
Rave Associates and the four participating breweries are all investing in a partnership with MIS. New Holland Brewing Company, Arcadia Brewing Company, Dark Horse Brewing Company and Founders Brewing Company will all be featured in the Michigan Beer Garden. These breweries and their brands will also be found at concession locations around the property and available in MIS Suites and the Champions Club Presented by CP Federal Credit Union.
“On behalf of Arcadia Ales, Dark Horse Brewery, Founders Brewery, New Holland Brewery and all of the employees at Rave Associates we are extremely pleased to partner with the most iconic sports venue in the state of Michigan,” Rave Associates President Jim Warbritton. “The events at Michigan International Speedway are a fantastic way for us to expose hundreds of thousands of people to the quality of beer brewed in our great state. Our four partner breweries will expose NASCAR fans to an excellent selection of Michigan beers. For Rave Associates and our partner breweries, it was a no brainer to partner the best beers in Michigan with the best sporting event in Michigan.”
Rave Associates is an Ann Arbor based wholesaler of fine beer and wine products from around the world. Rave has been in business for over 30 years serving the needs of Southeastern Michigan. We market our products directly to licensed accounts in Genesee, Jackson, Lenawee, Livingston, Oakland, Macomb, Monroe, Washtenaw and Wayne Counties.