Michigan International Speedway announced Monday that Josh Burgett has been named vice president of Business Development and Partnerships, and Sammie Lukaskiewicz has been named vice president of Marketing and Communications.
The two longtime members of the MIS team will continue to report to track President Roger Curtis.
Burgett, who has been with the speedway since 2006, will oversee all corporate partnerships and sponsorships, sales and new business revenue initiatives. The speedway’s Business Development Department will now report to Burgett, who will also lead strategic projects for the speedway.
Lukaskiewicz, who has been at MIS since 2006, will continue to oversee the speedway’s marketing and consumer marketing, public relations, media relations and advertising and promotions efforts. The Fan Experience Department comprised of ticket operations, Fan Services and Guest Services will now report to Lukaskiewicz.
“This is not only an opportunity to promote from within and reward two very hard-working individuals like Josh and Sammie, but it organizes our core sales and marketing teams in a way that will bring more focus to our key initiatives and improve our strategic planning,” Curtis said.
Burgett began his time at MIS as a corporate partnerships executive in 2006. He served in that role until he was promoted to director of Corporate Partnerships in 2008 and senior director in 2011, adding premium seating sales and operations, as well the speedway’s group sales programs to the department. That team also sells all event entitlements and suites and chalets.
Burgett has a bachelor’s degree in sport management from Siena Heights University and master’s degree in athletic administration from Eastern Michigan University.
“The MIS team is the best team in motorsports, and I’m thrilled to be a part of that. I’m also looking forward to expanding our role of looking for new and creative ways to continue bringing people and events to MIS and improving the quality of life in our community,” Burgett said.
Lukaskiewicz came to MIS from Kansas Speedway, a sister racetrack of MIS in Kansas City, Kan., where she managed the speedway’s media relations efforts from construction in 2000 until taking a job as director of Communications at MIS in 2006. The Communications team is responsible for all outbound interactions with guests and media, including the speedway’s public relations, advertising and promotions, creative, branding, website and social media.
“I’m grateful for the opportunity to connect some dots between PR, marketing and ticketing for the benefit of our guests, media and partners,” Lukaskiewicz said. “MIS is a special place, and that’s a direct result of the creative and talented team of hard-working individuals who work here.”
Lukaskiewicz has a bachelor’s of arts degree in journalism from University of Texas at El Paso and a master’s of arts in management and leadership from Webster University.
Michigan International Speedway is one of the largest sports and entertainment facilities in Michigan, annually hosting two NASCAR Sprint Cup Series events and Faster Horses Festival, a three-day country music concert and camping festival, annually. Other events such as the Michigan High School Athletic Association cross country championships, Tough Mudder, Spirit of America blood drive, stock car driving schools, Formula SAE and other events round out a busy calendar of annual events for the two-mile racetrack on 1,400 acres.