Monster Energy NASCAR Cup Series new name of the sport’s premier series

Monster Energy NASCAR Cup Series
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NASCAR today unveiled a new official brand identity which will replace the bar mark used by the sanctioning body since 1976. The announcement was made in conjunction with the news that Monster Energy NASCAR Cup Series™ will be the new name of the sport's premier series beginning January 1, 2017.

The new brand mark and Monster Energy NASCAR Cup Series mark, which prominently features the iconic Monster Energy logo, together represent a new era in NASCAR.

"Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport's visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark."

The NASCAR brand identity has been in development since early 2016 as part of a broader effort to refresh the NASCAR brand. It was designed to pay tribute to the storied history of NASCAR, incorporating elements of all four previous marks since the company’s inaugural season of 1948.

“We are excited as NASCAR enters a new era today for the debut of the Monster Energy NASCAR Cup Series,” track President Rick Brenner said. “We are eagerly looking forward to the Monster Energy NASCAR Cup Series coming to Michigan International Speedway in 2017 to introduce the brand to our fans.”

The first of the track’s two traditional NASCAR weekends in 2017 is June 16-18 with the Corrigan Oil 200 ARCA Racing Series on June 16; NASCAR XFINITY Series on June 17; and the Monster Energy NASCAR Cup Series FireKeepers Casino 400 is on Father’s Day on June 18.

The Monster Energy NASCAR Cup Series will wind up its summertime stint at MIS and be back on August 13 with the Pure Michigan 400. The NASCAR Camping World Truck Series race is on August 12.

© 2017 Michigan International Speedway

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