Shawn Fox named vice president of sales

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Shawn Fox has been named the vice president of sales at Michigan International Speedway effective immediately. She will oversee both the corporate partnerships and ticketing departments.

Fox joins the speedway after serving as the regional director of sales at the MLive Media Group in Farmington Hills, Michigan. In that role she was responsible for building digital marketing teams and new enterprise digital accounts. During her tenure digital sales increased by 32%.

“We are excited to have Shawn join us as the vice president of sales at the track,” MIS President Rick Brenner said. “She brings a passion for the position and depth of knowledge to continue the growth of MIS.”

Fox has over 10 years of experience driving strategic growth and product visibility for leading interactive media companies in Michigan. She is proficient at developing regional direct sales strategies and tactics as well as driving early sales and new product adoption.

Prior to joining the MLive Media Group, Fox served as the director of sales and marketing retail and real estate advertising at Michigan.com. She was responsible for more than $25 million in digital and print revenue for enterprise and territory retail accounts. She was also responsible for retail and real estate print revenues for the joint operating agreement of the Detroit Free Press and Detroit News.

“I am excited to join the staff at MIS and begin to market the facility to all the great companies and fans in the area,” Fox said. “They have a talented team at the track and I am looking forward to being part of it as we continue to build upon the successes.”

Fox brings a wealth of knowledge in both sales and marketing to Michigan International Speedway. Fox looks to use her experience in sales, marketing, collaborative development and new product adoption to create a week-long event for partners and fans at MIS.

Fox has been recognized by her peers for her accomplishments. Her teams were Top Three Digital Marketing Sales Achievers for Michigan.com in 2016 and won the Top 10 Team Digital Marketing Sales Achiever award for Detroit Media Partnerships.

Fox graduated Magna Cum Laude from Loyola University Chicago with a bachelor’s in political science.

© 2017 Michigan International Speedway

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