At MIS we don’t consider you as just a sponsor, you’re our partner. That means we work with you to create an event that evolves from your brand’s character and personality. Race weekend will be a unique branding experience, a chance to get out and interact with your customers and impress your clients. We believe your race event should be as unique as your business itself.
You will enjoy the benefit of premier signage, customized hospitality, tons of great PR, promotional opportunities, and create word of mouth that no other event can generate. The bottom line is that our race events are high-profile happenings that provide stature and top of mind awareness. Race fans are enthusiastic and loyal. They are passionate about racing and respect the companies that bring them their cherished sport. Simply put, race fans vote with their feet by going to the store and buying the products of their favorite sponsors. They are highly involved consumers and they will go out of their way to support a fellow race fan.
Having your company name associated with one of the most popular racing venues in motorsports will bring you extensive benefits. With a race entitlement, official status partnership or promotional partnership, you can expect:
• Exposure to thousands of potential customers in attendance and a national television audience
• Your company name in millions of television viewer’s homes
• Hospitality for your employees and invited guests
• Premier signage placement and brand exposure
• Guest Guide, Official Program advertisements and other publications
• Business-to-Business Program development
• A customized partnership to meet your specific goals and objectives