There are as many race experiences at Michigan International Speedway as there are race fans. "It's Your Speed," the speedway's new tagline, has been created with that in mind.
A trip to a race at the track nestled in the "Irish Hills" can mean many things to race fans. It's a daytrip, a week-long vacation, a camping excursion on a lake or a visit to a hotel. It's a vacation with friends in the infield or a tailgate reunion with family before the race.
With all the diverse activities and experiences MIS has to offer on a race weekend, it's all about the race fans because race fans make the track special.
"For people who love sports and big events, Michigan International Speedway is a great escape," speedway President Roger Curtis said. "This is the premier speedway in the Midwest, however, we offer more than just racing. It's the place to gather with friends and family or can be a place to make new friends.
"There is no other place in the country you can watch a NASCAR race in a national park setting. Ultimately, it's not the exciting racing, great activities or even the beauty of the Irish Hills that make MIS the best place in the country to watch a race. It's the fans and the wonderful community that they create and share on a race weekend," Curtis added.
Brooklyn's Irish Hills are known for its pleasant summers and beautiful, lakeside vacation cottages. And whether you're camping on a lake, staying in a hotel, antique shopping, or taking in golf or fishing with your buddies, a trip to Michigan International Speedway is at a pace determined by the fans.
The idea that fans visit MIS and do things at their own pace was based on extensive surveys with race fans following last season's races. Those feedback comments showed that fans who visit Michigan International Speedway take part in an array of activities — at the track and off — that make their race weekend experiences enjoyable and unique.
"Daytona has the Daytona 500. Richmond has the short track under the lights. Darlington has a great deal of history. Each track seems to have a defined feel for its fans, except MIS," Curtis said. "We found that it is the fans themselves that define MIS and I think that is very cool. Since fans define the experience, we listen very closely to them. They are telling us the changes they would like to see and we can't do all of the enhancements at once, but are making improvements and have plans to do even more."
But fishing, golfing, boating, camping and tailgating are just a small part of what makes Michigan International Speedway special. The track offers high-speed, high-stakes, strategic racing action all season long.
"There's a real thrill to being a race fan here," Curtis added. "While you're here, you can totally immerse yourself in racing, or invigorate your senses with all the outdoor activities, or you can do both. YOU define the experience at MIS."
Each year, nearly a quarter of a million fans attend NASCAR, IndyCar and ARCA races at the two-mile oval. Michigan International Speedway provides something unique for everyone, all at speeds comfortable to each individual. Whether it's visiting the merchandise trailers and concession stands in the AAA Motorsports Fan Plaza, purchasing a pre-race pit pass and visiting a favorite driver's pit box prior to the race, catching the post-race concert at the Tailgate of a Lifetime following the CARFAX 250, or enjoying the amenities of the Victory Lane hospitality club, the activities involved in an MIS race weekend are endless.
"That's what makes MIS so special — there is something for everyone here," Curtis said.
Several fan enhancement projects for 2007 are under way at MIS, including the replacement of grandstand seating in Turn One. Two grandstands in Turn One have been torn down and are being replaced with new, fan friendly grandstands. The new grandstands offer race fans premium seating and amazing sightlines of MIS' two-mile oval. The new
seats are four inches wider than the seats in the old grandstands, and will allow fans to have more leg room. All of the new seats are bench-style with seat backs. The new grandstands are also 10 rows higher than the old grandstands so fans who sit there will have breathtaking views of all the on-track action at MIS — including a fantastic view down pit road. The new seats will carry Michigan International Speedway's familiar and distinct yellow and red pattern.
Along with the new Turn One seating, MIS is in the process of enhancing tram stops and will purchase additional trams for disabled guests, as well as build premium RV camping along pit road.
Besides improved amenities at the track, Curtis and the staff at MIS are committed to making the overall experience in and out of the speedway better.
Tickets for all MIS races, including the NASCAR NEXTEL Cup Series Michigan 400 on June 17 and the 3M Performance 400 on August 19, are on sale by calling the MIS Ticket Hotline at 1-800-354-1010 or by visiting www.MISpeedway.com.