Letter from the PresidentShare
I’m happy to report that the 2008 race season at MIS is finished and there are many things to be excited about as we look ahead to 2009! With the 2008 campaign now behind us, I would like to take a minute to reflect on all the great opportunities and improvements that have happened to our business in this economic climate. Despite the challenging times, we hosted over 329,000 fans this year, which shows the true passion and dedication fans have for MIS.
Our priorities have included the expansion of our private-public sector relationships with the State of Michigan. The Michigan Lottery and Travel Michigan have teamed up with us to accomplish a common goal of promoting the Great Lakes State. Another initiative which is a true passion of mine is the expansion and roll out of green initiatives. This partnership with the State was created through the DEQ, Environmental Science and Services Department. With their help, we became the first professional sports venue to join 179 businesses in the state to register for the MBP3 partnership. We are also excited to continue discussions with NextGen as well.
Solar and Wind Energy at the facility is in the exploration stages and will continue to be a part of our strategic planning process moving forward. Over $10 million was been spent in upgrades for the fan experience for 2008. An additional $7.3 million will be spent this fall and winter on a new PA system, updated grandstand seating and the second phase of improved way-finding signage, using both union and non-union Michigan-based contractors.
Furthermore, the June and August weekends proved to be exciting with a win by Dale Earnhardt Jr. during the LifeLock 400 weekend in June and another dominant performance by Roush Fenway Racing’s Carl Edwards in the 3M Performance 400 presented by Bondo in August.
Following each event, I was happy to say that parking lots on the MIS property were emptied in under two hours, which is a drastic improvement from years past. Thank you to Director Steudle, the MEDC crew and the State Police for helping us to continue traffic improvements.
Finally, I would like to congratulate GCSI on their 25th anniversary and their commitment to helping companies partner with the state of Michigan.
Thank you for all of your support this season and we look forward to seeing you in 2009!
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