Web teleconferences set for veteran fans, first-time fansShare
Michigan International Speedway will host MIS Live!, a series of Web-based teleconferences with race fans and speedway campers on Ustream.com.
The first of four teleconferences is set for 7 p.m. EST Wednesday, May 13 and will focus on “veteran” campers.
Each session in the four-part series of real-time Web chats will focus on specific customers and topics. Topics are geared toward veteran customers and first-time customers of MIS. Separate dates are available for each, with sessions that focus on campers and grandstand ticketholders.
Track President Roger Curtis sees the Web chats as an opportunity to talk to fans in advance of their visits to MIS for NASCAR Sprint Cup Series weekends in June and in August, strengthening the speedway’s commitment to openness and transparency with guests.
“Not only are these chats a great way to communicate and connect with our guests, but they are an excellent way for them to communicate with each other,” Curtis said. “Part of our brand is MIS reaching out to customers to help drive our business, but also creating a community for peers to share information, as with our Fan Advisory Board and Fan Advisory Network.
“We send out Guest Guides to all of our fans, but these chats offer us an opportunity to bring the Guest Guide to life, to answer questions that the guide may not and to do so in a way that creates a fun and meaningful interaction with our guests. It’s like the Guest Guide in 3-D!”
Research of the speedway’s ticketholders for 2009 has shown that at least 20 percent of track ticket accounts are new and have never been to Michigan International Speedway. And as anyone knows, a trip to a NASCAR race at MIS — one of the largest sporting events in Michigan — can be intimidating for a first-timer.
These chats will not only help take potential surprises out of coming to MIS for the first time, but Curtis hopes it will get race fans excited about the events.
“We host very large events at a huge facility. Helping fans, both veterans and first-time guests, become more knowledgeable and helping understand their expectations in advance of the race weekends will help everyone tremendously.
“Some of our fans on Facebook and Twitter, as well as through e-mails I receive at askthepresident@MISpeedway.com, are telling us how excited they are to come to MIS,” he said. “And that gets us excited as we prepare to host two NASCAR weekends this summer.”
All chat sessions will begin at 7 p.m. and last about an hour.
Guests can click http://www.ustream.tv/channel/MIS-Live for the MIS Live! channel link on Ustream.
The MIS Live! chat schedule is:
May 13 Veteran campers
May 20 First-time campers
May 27 First-time ticket-holders
June 3 Veteran ticket-holders
Ustream is a free service. Anyone can log on and watch the teleconference, however, you need a free Ustream account and password to participate.
The streaming audio and chat sessions will also be fed through MIS’ new Web site, wwwMISpeedway.com, and on Twitter.
In addition to the teleconferences, MIS will also send out a series of RACE Ready e-mails to customers leading up to the events to help prepare fans for the race weekends. These e-mails will include information such as traffic maps, parking lot details, gate policies, weekend schedules and a host of other details that will help race fans prepare for their trips to MIS this summer.
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