RainEater Wiper Blades to sponsor 2011 ARCA race

RainEater to sponsor 2011 ARCA race at MIS

With the winter weather fast approaching, the safety and all-weather performance of RainEater™ wiper blades is more important than ever to Michigan International Speedway race fans.

Providing a clear, safe view of the road ahead for all drivers is RainEater’s ultimate goal. That’s why its choice to sponsor the ARCA Racing Series event at MIS makes sense for RainEater, a company that specializes in superior quality, wiper blades.

“This is our first venture into Motorsports and we’re excited about the opportunity to sponsor the ARCA Racing Series RainEater Wiper Blades 200 at MIS and showcase our superior quality wiper blades to the race fans,” RainEater Director of Marketing Tom Tillman said. “It is a fact that Michigan experiences tough driving conditions, especially in the winter, and we feel that MIS is a great platform for national brand exposure of our all-seasons wiper blades.

Originally developed for the aerospace industry, the RainEater Premium All Seasons Wiper Blade was adapted for the automotive market to provide the very best performance in efficiently wiping rain, sleet and snow from the windshield. The molded one-piece frame resists freezing and clogging and eliminates the need for winter blades, while the universal adaptor is engineered to be amazingly simple to use making for EZ-QUICK Installation in seconds.

“RainEater wiper blades are very beneficial to drivers in Michigan and the Midwest. We are proud that RainEater has chosen MIS as their platform to showcase their products, develop quality business-to-business partnerships and enhance their brand exposure,” MIS Director of Corporate Partnerships Josh Burgett said.

The Erie, Pa.-based company has partnered with Cequent Consumer Products, as their master distributor, capitalizing on Cequent’s extensive experience and reach in retail distribution. The RainEater brand complements Cequent’s current product mix and is a welcome addition to their market leading brands that include towing and hitch systems, trailer components and accessories, and electrical, brake, cargo securing, cargo management and rack systems.

About RainEater
RainEater is a company conceived and driven by the goal of filling a void in the Automotive Aftermarket Products segment. While competing brands rely on reselling existing products under their umbrella of diverse product offerings, RainEater’s focus is directed at building a distinct brand around a superior core product of aftermarket wiper blades. RainEater replacement wiper blades are superior to OEM equipment and offer a tangible selling advantage to our business-to-business and distributor customers. Proven quality, patented innovations, guaranteed delivery and, most importantly, an unmatched commitment to customer service is our recipe for successful growth that continues to build our distinct brand and earn market share away from our competition. For more information, visit www.RainEater.com.

About Michigan International Speedway
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike. 
The best, guaranteed lowest prices in 2011 will go to renewal customers and new customers who make a $30 goodwill deposit. Renewals are under way for 2010 ticket holders. New customers can log onto www.MISpeedway.com or call 800-354-1010 to leave a deposit. That deposit ensures race fans get the best pricing for 2011.

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