March is Reading Month

Revved up for Reading!


Kids are encouraged to set goals, read books and work toward a chance to win tickets to the NASCAR Nationwide Series race at Michigan International Speedway this June with MIS’ Revved up for Reading presented by Subway program.

MIS and Subway have teamed up for the reading program during “March is Reading Month” to encourage students from seven Jackson and Lenawee county schools to set and reach reading goals, offering them a chance to win NASCAR race tickets, among other prizes, as incentive. 

All students who reach their reading goals will be awarded a free Subway kid’s meal and entered into a drawing for a family ticket package to the NASCAR Nationwide Series race at Michigan International Speedway on Saturday, June 18. One winner from each school will be selected.

“We hope the launch of our program will give kids’ that extra boost to help them read this month as part of March is Reading Month,” MIS Director of Community and Government Relations Alisha Cottrell said. “I have children and it’s exciting to see them get excited about reading. That’s exactly what this program is all about – getting kids in our community enthusiastic about reading.”  

Additionally, all students who participate in the program will receive one free membership to the MIS Kids Club and an MIS bookmark with a special Subway offer for one free cookie with any purchase during the month of March.

In addition to winning as individuals, the students have the opportunity to win for their school. The participating school with the highest percentage of students completing the program will win a grand prize of $2,500 from MIS Cares, Michigan Internationals Speedway’s official charity, for the school’s library. The winning school will be announced Friday, April 8.

Additionally, MIS and Subway officials will present a check to the winning school during pre-race ceremonies of the NASCAR Nationwide Series race on Saturday, June 18.

Subway is the presenting sponsor and the Brooklyn Exponent has donated the printing of all the bookmarks. Materials are being delivered to the schools next week. The program will run from March 1-31 and will have 2,400 students participating.

Participating schools include:

• Adrian Middle School
• Lincoln Elementary School
• Britton-Macon Area School
• Brooklyn Elementary School
• Onsted Elementary School
• Miller Elementary School
• Deerfield Public Schools

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

Keep up with Michigan International Speedway via Twitter @MISpeedway or on Facebook at Join our Mobile Fan Club by texting MISCLUB to 69050 on a Sprint Smartphone or other mobile device. Standard text message rates may apply.

MIS’ Value Pricing ends on February 28. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 19 and NSCS 400 on August 21 are as low as $25. Visit or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2011 events at MIS.

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