MIS brings ‘Revved up for Reading’ program to local schools


BROOKLYN, Mich. (March 2, 2012) ­— Kids are encouraged to set goals, read books and work toward a chance to win a family package to the NASCAR Sprint Cup Series race Michigan 400 at Michigan International Speedway with MIS’ ‘Revved up for Reading’ presented by Subway program.

MIS and Subway have teamed up for the reading program during “March is Reading Month” to encourage students from 12 Jackson County and Lenawee County schools to set and reach reading goals. The program offers the readers a chance to win NASCAR race tickets, among other prizes, as incentive. 

All students who reach their reading goals will be awarded a free Subway kid’s meal. They will also be placed into a drawing for a family ticket package to the NASCAR Sprint Cup Michigan 400 at Michigan International Speedway on Sunday, June 17. One winner from each school will be selected.

“We hope the launch of our program will give kids that extra boost to help them read this month as part of March is Reading Month,” MIS Director of Fan Experience Alisha Cottrell said. “I have children and it’s exciting to see them get excited about reading. That’s exactly what this program is all about – getting kids in our community enthusiastic about reading.”   

Additionally, all students who participate in the program will have the option for one free membership to the MIS Kids Club and everyone will receive an MIS bookmark with a special Subway offer for one free cookie with any purchase during the month of March.

In addition to winning as individuals, the students have the opportunity to win for their school. The participating school with the highest percentage of students completing the program will win a grand prize of $2,500 from MIS Cares, Michigan International Speedway’s official charity, for the school’s library. The winning school will be announced on Thursday, April 13. MIS and Subway officials will present the winning school a check during the pre-race ceremonies of the NASCAR Nationwide Series race on Saturday, June 16.

Subway is the presenting sponsor and the Brooklyn Exponent has donated the printing of all the bookmarks. Materials are being delivered to the schools next week. The program will run from March 1-31 and will have over 3,800 students participating.

Participating schools include:

Adrian Middle School
Alexander Elementary
Bean Elementary

Britton-Macon Area School

Columbia Elementary
Deerfield Elementary
Ezra Eby Elementary
Hanover-Horton Elementary

Onsted Elementary
Parma Elementary
Prairie Elementary
Ruth McGregor Elementary


Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

All tickets are currently on sale at or by phone at 800-354-1010. The speedway offers special pricing for kids and juniors.

Keep up with Michigan International Speedway via Twitter @MISpeedway or on Facebook at Join our Mobile Fan Club by texting MISCLUB on a Sprint Handheld or other mobile device to 69050. Standard text message rates may apply.

Michigan International Speedway 2012 Schedule

Saturday, May 19              Great Lakes Wine Fest presented by Jackson County CVB

Friday, June 15                 ARCA Racing Series RainEater Wiper Blades 200
Saturday, June 16             NASCAR Nationwide Series Alliance Truck Parts 250
Sunday, June 17               NASCAR Sprint Cup Series

Friday, Aug. 17                  Gatorade Pole Day
Saturday, Aug. 18              NASCAR Camping World Truck Series
Sunday, Aug. 19                NASCAR Sprint Cup Series

Tuesday, Sept. 11              Spirit of America Blood Drive


Sammie Lukaskiewicz, senior director of Communications, 517-592-1208,

Brad Kuhbander, manager of Media Relations, 517-592-1204,

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