MIS and Americrown donate $631,500 in 2012


The spirit of giving isn’t just a seasonal belief at Michigan International Speedway; it’s the racetrack’s way of doing business, providing a valuable fund-raising platform for the community year-round.

MIS and its sister company Americrown combined donated a total of $631,500 to local service groups and organizations through cash donations, work programs, grants and sponsorships, as well as tickets and merchandise that clubs raffle to raise money.

“We are very proud of all the effort we put into our community,” Director of Fan Services Alisha Cottrell said. “

In 2012 alone, Michigan International Speedway and its catering and concession partner Americrown donated or paid out more than $514,000 to local charities and service groups through cash donations and work programs.

Additionally, MIS Cares, the speedway’s charity arm, awarded $64,500 in cash donations to local charities through its grant program during an annual Community Luncheon at the racetrack on Wednesday. Representatives from all the charities attended, picking up their “big” checks.

  • The Boys and Girls Club of Lenawee County received a donation of $5,000 for its Project Learn Program that encourages and supports academic success.

  • MIS Cares will provide $5,000 to Therapeutic Riding’s Adopt-A-Horse Program to pay for food, bedding, daily care, veterinary care, fuel and maintenance and farrier care.

  • In addition, the Family Counseling and Children’s Services Catherine Cobb Domestic and Sexual Assault Program, the only program in Lenawee County for women and children fleeing the dangers of domestic violence and sexual assault, will receive a check for $7,300.

  • MIS Cares continues in its pursuit of fighting hunger in the area by assisting End Hunger in Jackson/Michigan Center Community Food Pantry with a grant of $3,000.

  • The Jackson District Library – Brooklyn Branch Learn to Read Leveled Reading Kits will receive $9,700 to continue to serve preschool, kindergarten, first and second graders.

  • MIS Cares will support the ProMedica Bixby Hospital Foundation project Hillard Massage with a donation of $10,000. The project allows patients to have a relaxing, soothing massage before, during and after radiation treatments.

  • Adrian College and MIS have developed plans for a first-of-its kind science center and science-related field trips. Track and Explore will see hundreds of school children taking field trips to MIS to study science, all led by Adrian College students. MIS Cares donated $9,000 to the program.

  • The Columbia Middle School PTO will receive an $8,000 donation for the 2013 Circus is Kids project, a program that provides the opportunity for students to experience social and academic growth through the participation and public presentation of a circus.

  • Finally, MIS Cares awarded $7,500 to the Ryan Newman Foundation, a national charity fronted by NASCAR driver Ryan Newman and his wife Krissie. 

MIS Cares is a Donor Advised Fund of the NASCAR Foundation, a 501 c3 charitable entity that focuses on raising funds for various local charitable causes the speedway supports.

Another $53,000 was awarded through sponsorships and tickets those groups raffle off, also to raise money.

“We provide many annual opportunities for local clubs to earn some money for their groups,” speedway President Roger Curtis said. “We couldn’t run our business without the help of these clubs; but they certainly couldn’t raise the money they need without us, either.”

Service groups interested in assisting at MIS for future events may call Tim Booth, director of Guest Services, at (517) 592-6666 to place your service group on a list.

The speedway and Americrown annually work with service groups, church groups, Kiwanis, Rotary and Lions clubs, masons, high school sporting clubs and a host of other non-profit organizations to provide a platform for those groups to earn money for their causes and programs during the racetrack’s events.

Imagine how long it would take a high school cheerleading team to generate more than a half-million dollars. That’s a lot of bake sales, car washes and lemonade stands.

Service groups annually and frequently assist MIS in a number of ways including tram drivers, car parkers, ticket stubbers, program sellers, T-shirt folders, gate staffers, hamburger flippers and soda jerkers.

Players from the Stockbridge High School football team park cars in Lot A and also assist in the cleanup efforts at Michigan International Speedway. The team, led by head coach Jeremy Killinger, uses the money in a variety of ways to enhance the program. They purchase uniforms, training equipment for the weight room, supplies for the team and other ways to move the program forward.

The best part of the effort is players enjoy working at MIS and being part of the action.

“It is a great opportunity for our team to come to MIS to help on race weekends,” Killinger said. “We have come the last 10 years and it is a fun way to raise money. It is a great opportunity for us to purchase things we need to make our program better. The players love coming to MIS and being a part of the atmosphere so it is a win for us.”

MIS Cares raises funds through a number of events, including Fish Your Bass Off, online auctions and donations and Extreme Bus Makeover, a fun event where race fans bid to have their camping/school bus painted.

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