This is a photo of the cars warming up around the track

International Speedway Corporation Announces New Multiyear, Multi-Track Digital Media Partnership with Ingenuity Sun Media


International Speedway Corporation (ISC), owner / operator of 13 of the nation’s major motorsports entertainment facilities, today announced its partnership with ISM, a pioneer and leader in sports venue digital activation, to form ISM Vision Powered by BoldVu®, the World’s Largest 360-degree Digital Engagement Venue Network. The new technology will debut during Speedweeks, beginning February 18 and running through the 59th DAYTONA 500 on February 26, at Daytona International Speedway. In addition, ISM Vision Powered by BoldVu® will be employed at all ISC facilities beginning in 2017.

“I look forward to working with ISC to revolutionize fan engagement at large sporting venues,” said ISM CEO Nelson Martinez. “ISC’s long and distinguished history in motorsports, its power as a brand and distinctive collection of key sports venues, is the ideal partner for ISM’s far-reaching and ambitious rethinking of how to better engage with and improve the fan experience.”

ISC’s trackside network of modular, large-format digital video boards will become ISM Vision Powered by BoldVu®. Displaying thrilling racing action, driver interviews and promotional content, ISM Vision Powered by BoldVu® will also be fully integrated with each track’s and Motor Racing Network’s (MRN) mobile app allowing fans to utilize way-finding technologies, and realize real-time traffic and weather alerts and event schedules. The ISM platform allows for a more integrated marketing experience and provides rich onsite activation opportunities. In addition, ISC and its advertisers and partners will benefit from expanded consumer analytics and for the first time, consumer insights on fan behavior, campaign engagement and the overall visitor experience.

“The ISM Vision Powered by BoldVu ® will enhance the race day experience for our fans to a whole new level,” Michigan International Speedway President Rick Brenner said. “We are excited to start working to create this next level of entertainment for the FireKeepers Casino 400 and Pure Michigan 400 weekends.”

“We are very excited about the long-term partnership with ISM to reinvent our digital video boards across the enterprise,” said ISC CMO Daryl Wolfe. “Our modular program puts the fans first and ISM has gone above and beyond to create an even more entertaining product which continues to improve the overall fan experience.”

Manufacturing Resources International (MRI), the technology leader in outdoor LCD displays, has partnered with ISM to be the cornerstone sponsor of ISM Vision Powered by BoldVu® at all ISC facilities. ISM Vision, Powered by BoldVu®, will include nearly 200 IP-connected digital displays, including each track’s large-format digital screens and dozens of 86-inch BoldVu® displays. Initially temporary, these displays will become permanent by the end of 2017.

“The ISM platform is a fan-focused technology that allows the venue, sponsors, and teams to interact in a way they have never been able to before,” said Jeff Hutchins, president of ISM.

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