NASCAR's Most Entertaining Track
As stewards of the sport, deliver the best motorsports racing in the world, provide outstanding entertainment experiences, and continue to build a globally diverse community of loyal fans.
WE ARE AUTHENTIC
We are a reflection of the American Spirit - genuine, humble, proud, hard-working, and real. With us, what you see is what you get. We remain true to our beliefs and uncompromising in our values. We're proud of who we are and where we come from and are determined to grow our new traditions with honesty and integrity.
WE ARE COURAGEOUS
We act on our beliefs fear, danger, or disapproval. We daringly follow our hearts and boldly preserve them in the face of adversity. We have the grit to stand up for what's right and face difficulty with dignity. We have the confidence to let go of the familiar in pursuit of new horizons.
WE ARE DRIVEN
We are committed to excellence - passionately motivated to be the best at everything we do. We are fiercely competitive, relentless, and resilient. We refuse to be satisfied with mediocrity. We are intensely focused on being the best racing organization in the world and, through unwavering teamwork, will work tirelessly to achieve that goal.
WE ARE INCLUSIVE
We are a group of people with a common purpose who value all individuals. We are a diverse team whose identities, backgrounds, and talents allow us to go faster and farther. We are a diverse team whose identities, backgrounds, and talents allow us to go faster and farther, be that in our workplaces, at the race track, or in the stands. We celebrate the common bond that makes us unique, that strengthens us, and that brings us together-the need to race.
WE ARE INNOVATIVE
We are leaders, not followers. We live in the realm of what could be, rather than what is. We encourage creativity and strategic thinking, seeking to continually grow and improve. We want to do what no one else is doing so that we can go where no one else has been.
WE ARE STEWARDING
We are part of something greater than ourselves of a community trust. We stand on the shoulders of those who came before us, ever mindful that what we do today will leave a lasting impact on those who follow. We recognize that our responsibility to our environment, and our communities, extends beyond the racetrack.