WAYS TO PARTNER
At MIS we don’t consider you as just a sponsor, you’re our partner. That means we work with you to create an event that evolves from your brand’s character and personality. Race weekend will be a unique branding experience, a chance to interact with your customers and impress your clients. We believe your race event should be as unique as your business itself.
You will enjoy the benefit of a customized partnership based on your objectives and create word of mouth that no other event can generate. The bottom line is that our race events are high-profile happenings that provide stature and top of mind awareness. Race fans are enthusiastic and loyal. They are passionate about racing and respect the companies that bring them their cherished sport. Simply put, race fans are highly involved consumers that will support and buy the products of their favorite sponsors.
Having your company name associated with one of the most popular racing venues in motorsports will bring you extensive benefits. With a race entitlement, official status partnership or promotional partnership, you can expect:
- Exposure to 100,000 potential customers in attendance
- Your company name in millions of television viewer’s homes
- Hospitality for your employees and guests
- Premier signage placement
- Guest Guide and Official Program advertisements
- A customized partnership to meet your specific goals and objectives
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The most visible position on NASCAR race day is that of the race entitlement partner. Your brand can own naming rights to a premier, nationally televised event to enhance your reach, brand awareness, and beyond.
Your brand will receive exclusive promotional rights within a mutually defined product category with the right to use Speedway marks for on-sale and in-market promotions and advertising campaigns. Your brand will be included in all marketing collateral referencing marketing partners of MIS.
One of the most impactful ways to get your brand in front of fans is to become part of the event experience itself. With ever-evolving fan amenities, there is sure to be an opportunity to get your brand in front of thousands of potential customers.
Your brand can be visible to fans with high-impact signage exposure opportunities. MIS offers several traditional and non-traditional on-site signage and TV-visible signage options. Your brand can capture impressions with on-site signage during an event weekend with grandstand banners, branded concessions areas, concourse signage, and more. TV-visible assets like trackside billboards and track wall signs will allow your brand to capture millions of viewers and impressions, as NASCAR races rank among the most viewed telecasts in all of sports.
Our fans seek to interact with sponsors as part of their live event experience. The MIS Fan Plaza offers brands the opportunity to showcase products and reinforce brand attributes face-to-face to tens of thousands of guests. Opportunities range from traditional integrations to fully customized activations that are exclusive and unique to your brand. With flexible display sizing, there’s an option to fit every partner’s needs.